Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

AI - May 27, 2026 65% of Americans now use AI weekly, up 36 million in three months

Glowing crowd fills arena as AI platform streams surge skyward, May 2026 data

Edison Research at SSRS finds 175.5 million U.S. adults use AI weekly as of May 2026, up from 52% in February 2026, led by Gemini's fastest platform growth.

by Luis Rijo

AI - May 27, 2026 Madhive's Maverick AI agents bring local-first intelligence into the DSP

Madhive Maverick AI agents cockpit view controlling local CTV campaigns across US markets

Madhive today expanded Maverick AI to include agentic capabilities, adding an MCP server for LLM access to its local-first DSP across 50,000 daily campaigns.

by Luis Rijo

Data - May 27, 2026 Spain fines Amadeus IT Group €14.4M for passenger data profiling

Mechanical hand extracts glowing passenger data from a translucent human figure in a dark terminal

Spain's AEPD fined Amadeus IT Group €14.4 million for using millions of travellers' booking records to build passenger profiles without a valid lawful basis.

by Luis Rijo

Audio - May 27, 2026 Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1

Global podcast ad spend by month in 2025, peaking at $408M in December, per Magellan AI.

Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth.

by Luis Rijo

Display - May 27, 2026 Vietnam's app market hits 2.88B downloads - what the data really shows

Giant smartphone towers over Vietnam city with gaming, fintech, and streaming data streams.

Adjust's Vietnam 2026 spotlight report reveals gaming sessions up 15% YoY, finance app installs up 21%, and short drama app downloads surging 271% in Q4 2025.

by Luis Rijo

Video - May 27, 2026 The Vizio open-source trial that could shake the smart TV ad industry

Cracked padlock with Linux penguin engravings releasing source code over a Walmart TV screen.

A California jury will decide in August 2026 whether Vizio must release Linux-based SmartCast source code, in a case with major stakes for CTV advertising.

by Luis Rijo

Video - May 27, 2026 Proximic by Comscore's 2026 football guide targets 4.5B hours of NFL viewing

AI-powered NFL audience targeting segments orbit a data-mapped football, Proximic Comscore

Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning.

by Luis Rijo

Social - May 27, 2026 LinkedIn's three-phase B2B launch framework: why one day is not enough

LinkedIn infographic: 86% of B2B buyers start with a day one vendor list, per Bain 2025.

LinkedIn's Robert Yanik outlines a ramp-launch-nurture framework for B2B product launches, backed by data showing 211-day buying cycles and 10 stakeholders.

by Luis Rijo